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Public Relations 101: Guiding Principles for Successful Storytelling

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Free guide to successful storytelling with PR.

In the world of public relations, the goal is to be seen and heard through great storytelling.  While the discipline of public relations is constantly evolving, there are fundamentals for achieving  this goal that brands must understand and implement when positioning news to target audiences.

In this ebook, our team of public relations professionals present you with the fundamentals necessary for conducting effective storytelling that results in an elevated brand presence.

Topics included in the eBook

  • Terminology for Today's PR Professional
  • Anatomy of a Press Relase 
  • Key Components of a Media Kit
  • Defining the PESO Method 
  • Pitching 101
  • AP Stylebook 
  • Budgeting for Public Relations
  • Nurturing Relationships 
  • Crisis Communications 
  • Frequently Asked Questions 
  • Top Analytics to Report


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